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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"


Login
Sites often provide login functionality to visitors who have some type of access to
restricted content. There is no real problem with putting this option on the homepage as
long as it is clearly separated from the search field so that people aren??™t confused by the
multiple input/submit opportunities.
In fact, the best place for the login information is the upper-right corner of the page. This
corner receives significantly less reader attention, leaving it the ideal place for nonmarketing
material. The idea is that members wishing to log in will be looking specifically
for the login fields or already know where they are, removing the need to graphically highlight
them.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
102
Like the search field, the button label should be explicit. Log In is ideal, but since users
should theoretically know what they??™re doing when they fill out those fields, getting creative
with the title is not going to harm the usability of the page by any measurable
amount.1 However, it is important that a label exists; loading the page with ambiguous buttons
invites uncertainty, as in Figure 5-7.


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