THE HOMEPAGE
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These can be a valuable addition to the homepage if executed well. First of all, the design
should be integrated with the rest of the web page; if the site uses purple and Helvetica,
the billboard should not be red and Times New Roman. In addition, the graphic should be
visually strong and designed to capture the hummingbird-on-speed attention spans of
passing traffic. This is where a focus on classic advertising brings a considerable advantage.
Well-written headlines, brief and elegant supporting copy, and a clear call to action can
work wonders for driving traffic into the site??™s goal conversion funnel. A homepage is
where a good copywriter pays off in dividends.
Every billboard should have a purpose. Its function is to capture the attention of readers
and concentrate their clicks to an interior page. This persuasion is most pronounced in the
call to action??”a button or link that instructs the visitor on what to do next.
Effective calls to action are rooted in strong copywriting. A bad example is ???click here.???
While that??™s asking the user to take action, it fails to provide any clue of what will happen
once the link is clicked.
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