Because you??™ve taken the opportunity to build an effective global menu system
and demonstrate the scope of the site, visitors can make reasonably intelligent choices in
where to head for the information they seek.
In addition to the primary navigation, providing additional content and contextual links
can help visitors skip right to the content they need. For instance, if a homepage lists
recent press releases, linking each to the page containing the full release enables readers
to bypass pecking through the entire corporate news section. Similarly, a graphic might
advertise a recent product release. If a large percentage of traffic is comprised of users
seeking this information, a homepage link directly to the product page can save the
readership tremendous time poking around the back alleys of the website.
The term ???learn more??? gets used quite a bit around the Web. It has become a clich?© (much
like ???click here??? did almost as soon as the Web hit mainstream in the mid 1990s), but it
provides a small piece of familiarity and expectation for users. When they click it, they
expect to literally learn more. A company??™s homepage is a ripe opportunity to illustrate
how visitors can learn more in other areas of the site.
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