However, most visitors, whether new or well acquainted, eventually return to the homepage.
It??™s a natural thing to do. People assume the homepage will educate them on the
scope of the site, which encapsulates two important things:
The highest-level navigation should be present. It should contain links to all the primary
sections of the site. Visitors should be able to review the global menu, come
away understanding the basic architecture of the site, and make an educated decision
on where to head next.
What the site values as its most important content should be plainly evident. This
means that significant product announcements, important press releases, employment
opportunities, and whatever else is big news at the time needs to be clearly
messaged on the homepage.
Because of the high-level roadmap the homepage provides, it should always be easy for
users to return there and orient themselves. Usability experts and design professionals recommend
that clicking on the primary corporate logo (usually found in the upper-left
corner) should return visitors to the homepage. A link labeled Home will do just as well.
The technique is not as important as the fact that the path to the beginning be obvious
and consistent across the site.
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