The old clich?© is true: first impressions are everything. They simply cannot be underestimated.
Initial reactions affect our perception of every aspect of our lives: we judge people
by their appearance and mannerisms, books by their covers, convention centers by their
lobbies, and websites by their homepages. The reception I received from the building??™s
beautiful design threw every expectation out the window before creating a positive, lasting
impression.
A corporation??™s homepage will generate dozens, hundreds, thousands, even millions of
first impressions every day. That is its job. It serves as the public calling card, the street-side
facade, the cover of the book, the gilded entrance to an otherwise function-first interior
design. It walks a careful line between branding and description, simultaneously offering a
glimpse of the corporation??™s visual language as well as relaying a 30-second elevator pitch
that describes what the heck the company does. It may be loaded down with peripheral
content (press releases, calls to action, and more), but in the end, the fundamental purpose
of a homepage is to impress and inform.
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