Any given federal agency, university, or high-security
business (think pharmaceutical or software development) will have a strict nodownload
policy rigorously enforced by the organization??™s IT team. Since many people
surf the Web during the day at their job, this represents a significant portion of any
potential target audience.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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12. That??™s 95.56064 kph for you metric folks.
Picking good verbiage is not the end of the job. It??™s just as important to map the menu??™s
text with the metadata of the pages. A button titled Company History should go to a page
not only containing some company background, but have the text ???company history??? in
the title, description, and keywords. This helps instill users with the confidence that they??™ve
made a good selection, and also helps search engines index content more accurately.
Site maps
Site maps have long been a staple on the Web, especially for business sites where the
structural hierarchy seldom changes. They exist as addendum to the rest of the site??™s navigation.
Since a site map provides a hyperlink to every page and section, it provides a great
reference point for new visitors, and as a bonus, helps search engines index the site.
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