Exercising design and technical restraint can produce a far better navigation experience
for visitors.
The following guidelines are grounded in good usability and accessibility; breaking any one
of them can introduce significant problems for visitors. They are particularly relevant to
corporate sites, where the end goal is to always serve content about the company without
making the user think too hard about where to find the information. The best navigation
structures are virtually invisible.
Design and development no-nos
Since there are no rules governing or standardizing how technology and design are used
on the Web, programmers, graphic artists, and marketing directors often get funky in the
presentation of content, especially when it comes to creatively managing navigation. The
Internet highways are riddled with usability potholes where web designers focus more on
how they want to see their website than how their audience needs to see it.
Over the years, designers and information architects have become more savvy about how
users actually conduct themselves on websites, and which design tactics and navigation
schemes present significant usability issues.
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