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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"

In addition,
clearly indicate pullquotes, bold text, and whatever else is applicable to the HTML page.
Navigation design
Once the architecture of the corporate website is fleshed out, the navigational structures
naturally follow. It should be obvious from the preparative work how menus are going to
cascade, and what is going to comprise the global, local, and contextual links.
Global links are generally built from the big buckets. Because the global navigation is persistent
across the domain, major sections are accessible from any point in the site. Local
menus are relevant to only the section they??™re found in. For instance, a local menu inside
the About Us area might include Company History, Principals, Stock Information, and Contact
Us. These links would not be found in the Products section. On a more granular level,
contextual links are those appearing in actual content??”often embedded and not always
obvious.
While many usability experts argue that a visitor should not have to dedicate more than
three clicks to getting what they want, there is no hard-and-fast rule capping the number
of navigation levels. There may be one global menu, and two or three levels of local
menus drilling deeper into the content.


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