Collecting the content
If you??™re lucky, you will have all the content for the site before the design phase is even
started. But if you??™re like 99 percent of web designers tackling 99 percent of their projects,
content will be outdated, incomplete, or in permanent revision purgatory with a final
version seemingly never to be delivered. The project leader of the website??”whether
designer, developer, or marketing leader??”is responsible for keeping track of the site??™s
text.
Monitoring the copy can help influence the architecture, since many writers and content
editors can change the organization around as they draft the text. Some pages might be
combined, other pages might be divided, and some sections can be deleted altogether.
The direction of corporate content is also influenced by directors and vice presidents
of the company, and they can easily decree entire swaths of a writer??™s work unfit for publication.
Content might come from different authors in different formats; text, for instance, might
come as Word docs, HTML files, instant messages, e-mail, and even hand-written notes.
Inconsistencies can lead to mistakes and incorrect information being published.
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