What makes sense: Designers often instinctively know what the main sections of a
website should be. There is a sense for the depth and topical range of the text and
images, and designers know??”in a very broad, nonscientific way??”how all the cards
will fall at the end of the day.
Choosing the main sections is not always a predetermined, logical, step-by-step process.
There is always a period of refinement and an intrinsic need for scalability to accommodate
changes made on the fly. (???Sorry, we need to add one more section??? is an oft-heard
phrase.) Actual section labels can also become a focus of manic fixation as you, your
coworkers, your client, the company marketing directors, C-level assistants, mail clerks,
the FedEx delivery guy, and your cat obsess over the semantic difference between
???products??? and ???solutions.???
Using these guidelines, a first draft of the primary navigation should take little time. Some
sections will be obvious, and others will need fine-tuning down the road. Iterations are
almost inevitable. But identifying the large thematic buckets for content organization is a
first step in crafting the architecture of the corporate site.
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