Best practices
have been established. People expect to see a contact link just as they expect the
logo in the header to return them to the homepage. Breaking or ignoring these can
deeply affect the usability of the site.
What??™s been done before: If the site is a redesign, there is a tremendous advantage
in critically evaluating the path already laid and realigning it to match the goals of
the new design. Since the old design was (hopefully) in place long enough for its
positive and negative points to be recognized, most marketing managers will
enthusiastically supply a designer or information architect with a stream of feedback.
(???We hate this color. This link should be over here. That section is going away.
I don??™t even know what this icon is supposed to represent. Wow, I forgot we even
had this.???)
Specific project requirements: In your initial conversations with the marketing
department and others involved with the site creation, specific directives may
come to light??”???We absolutely need to have a section devoted to our
patented technology,??? or, ???I can see a whole separate section on this product.???
These explicit requirements offer a great starting point when you start mulling over
the architecture.
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