There are several ways to approach this, but the end goal remains the same: to create a
proof-of-concept diagram outlining the website??™s structure and where individual pieces of
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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1. A rough estimate from February 2007 places the number of publicly available web pages
around 30 billion. For more info, visit the Boutell.com FAQ at www.boutell.com/newfaq/
misc/sizeofweb.html.
content fall under different levels of importance. This architectural prototype will influence
the site design because it will be a major driving force in how the navigation is
crafted??”how many items are in the main menu, whether to have a columnar subnavigation
or drop-downs, or even if a breadcrumb trail is needed.
Determining the big buckets
The first step in organizing a site is determining the site??™s main sections. These are the big
buckets for the content, and usually map to a website??™s primary navigation. Deciding on
these broad categories requires a blend of key reference points:
Web best practices: In some cases, what??™s been done before on other sites??”maybe
competitive, maybe topically irrelevant??”might be worth mimicking.
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