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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"


These pitfalls are avoided by planning in advance. You need to define three critical things
from the get-go:
How much content you have to work with (at least to start)
How those pieces of content relate to one another
What kind of navigation structure needs to be implemented to best cover that
content
This chapter will cover those three points, plus best practices in building the website navigation,
from dictating global, local, and contextual menus, to drafting complementary
navigation components like breadcrumb trails, site maps, and more.
Organizing content
The Web comprises billions of pages of text, images, video, sound, and more.1 The organization
of that content is what makes it useful to the Internet??™s denizens. The creation of
hierarchies, categories, and architectures allows our visitors to easily use, search, and reference
the virtually infinite library of text, images, video, and more. Your corporate site is
a small corner of that greater structure, a microcosm of digital organization. From the very
beginning, you must carefully map out how the site??™s pages will interact with one another
to not only form a cohesive whole, but to fit within the greater cosmic network.


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