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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"

In fact, in web design, a site??™s overarching flow and structure is referred to as
its architecture, a term defining the placement of elements on a page, how they interact,
the intended navigation, and how major sections of a site form a greater whole. This interweaving
of components doesn??™t happen magically; web design, like building design, takes
meticulous planning with a focus on organization and usability.
The navigation system, a key component of the architecture, can make or break a large
corporate website. Imagine, for a moment, your company site as a large building. All of the
hallways, elevators, stairwells, emergency exits, lobbies, and signage constitute the navigation,
dictating how users move from room to room (your pages of content) after arriving
in the main entrance (cold start from the root directory) or being mystically teleported to
the middle of the building (linked from another site to a deep page). You do not want a
building with dead ends, broken elevators, and ambiguous or disingenuous signs. Likewise,
the site visitor does not want broken links, inconsistent buttons, and no indication of
where they are in the site hierarchy.


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