Prev | Current Page 161 | Next

Kevin Potts

"Web Design and Marketing Solutions for Business Websites"


If all the pieces fall into place for a live user testing session, study the methodologies and
advice from others who have done the same so that the effort is not wasted. Jakob Nielsen
and the Nielsen Norman Group, Joe Clark, and others have orchestrated these same studies
and have published their results and processes. In fact, some companies might want to
hire an accessibility consultancy to conduct the testing for them.
Summary
Accessibility is critical to a company??™s success on the Web. By keeping the doors open wide
for every possible visitor, the revenue and marketing potential of the domain is maximized
while the business enjoys considerable side benefits like increased search engine optimization
and faster-loading pages. While it is important to read the WAI??™s recommended
accessibility guidelines??”especially WCAG 1.0??”common sense and simple, real-world
techniques will always benefit your visitors.
ACCESSIBILITY
65
3
26. http://lynx.isc.org
27. www.sourceforge.net/projects/fangs
4 ARCHITECTURE AND NAVIGATION
Website design is often compared with building architecture. The similarities run remarkably
parallel.


Pages:
149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173