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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"


Some Priority Level 3 requirements are as easy and useful to implement as Level 1, just as
some Level 1 requirements are nearly impossible to objectively quantify. For instance,
checkpoint 14.1, required for Level 1 compliance??”???Use the clearest and simplest language
appropriate for a site??™s content?????”is an area where many feel the W3C itself falls
short. They might disagree, and how could you argue with them if they did? What quantifiable
measuring sticks do web developers have to rate content?
It??™s important to dispel the myth that accessible sites must be ugly. Too many designers
equate accessibility with all-text documents without visual formatting or decorative
images. This could not be further from the truth. Ninety-nine percent of accessibility is
achieved within the markup (the one notable exception being accommodating the visually
impaired with wise color choices), so even the most beautiful sites can welcome all visitors.
The bolt tightening and pipe cleaning that needs to be done under a corporate website??™s
hood is usually quite minimal. The value that a few pieces of additional markup brings to
the table is enormous.


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