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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"

Both vocations require focus in creatively
designing tangible experiences and environments that facilitate movement. A good architect
will study how people move from room to room and craft a layout that makes this as
easy as possible. A good web designer will research how people navigate a website, where
their eyes travel, and what visual cues they look for to get the information they need as
easily as possible.
One person moves through a building and follows the icons for the restroom; another
navigates a website and finds an e-mail address by clicking Contact. The craft of predicting
user movement exists in both environments, and the architecture of each is designed to
assist that movement. But what happens when not everyone moves the same way?
Problems arise when architecture??”both physical and digital??”limits the movement of the
visitor. Buildings are clearly designed around people who can walk. Long hallways, stairs,
urinals in the men??™s bathroom. Websites are clearly built around those who can see.
Pictures, icons, colors.
If you visit any contemporary public spaces, especially those catering to large meetings like
conference centers and hotels, you will notice the abundance of accessibility and usability
accommodations these facilities have extended to their visitors.


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