A thousand different monitors
will produce a thousand different images. For a deeper discussion on the topic and a list of
tools to help discern contrast ratios, see Chapter 3.
CONTENT
33
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5. Diving into advanced typography is beyond the scope of this book. However, a great book that
wades neck-deep into the topic is CSS Mastery: Advanced Web Standards Solutions, by Andy
Budd, Simon Collison, and Cameron Moll.
6. For an entertaining read on how Arial was unceremoniously derived from Helvetica, read Mark
Simonson??™s article ???The Scourge of Arial,??? at www.ms-studio.com/articles.html.
Summary
Writing and the presentation of the written word are the fundamental goals of the Web,
but this too often gets forgotten in the excitement of the design process. Design and content,
like in any medium, are symbiotic, and when working together, they create a stronger
finished product. Web designers and information architects are responsible for how content
is presented, and must work with copywriters to ensure that the best possible product
makes it to the outside world.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
34
3 ACCESSIBILITY
Architecture and web design are close cousins.
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