Prev | Current Page 104 | Next

Kevin Potts

"Web Design and Marketing Solutions for Business Websites"


Small sans serif fonts present difficulty for readers with dyslexia.
Use common typefaces
When producing Windows 95, Microsoft commissioned celebrity typographer Matthew
Carter to design screen-friendly fonts. The result was Verdana and Georgia, among others.
These were crafted with the goal of retaining legibility at both small point size and subjection
to poor screen aliasing. In a study by Wichita State University, both faces??”along with
Arial, the inbred cousin of Helvetica??”scored high with users in almost all categories,
including reading time, perceived legibility, and overall font preference.4 It would be a
criminal understatement to say Matthew Carter succeeded in his goals.
The advantage of Verdana and Georgia is that they are available on most PC- and Macbased
computers produced since 1995. (Arial is installed on all PCs, and its nearly identical
twin Helvetica is installed on all Macs.) This widespread adoption, along with their
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
32
4. Michael Bernard, Melissa Mills, Michelle Peterson, and Kelsey Storrer, ???A Comparison of Popular
Online Fonts: Which is Best and When???? Usability News 3.


Pages:
92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116