While it can be done??”and maybe even
done well if the framer guesses right??”the end product will not be anywhere close to its
potential without understanding the context of the art.
To execute the best possible work, designers and developers need the full story, and that
means real content. Too often, clients, marketing departments, and writers instruct
graphic artists to ???just ???greek??™ in the text.???3 While designers might have a general idea of
what the site needs to convey in its look and feel, it??™s still just a shot in the dark.
Typography considerations
The world of typography on the Web has a murky, sordid past, filled with inconsistent
browser rendering, poorly aliased text, cross-platform font discrepancies, and the unpredictable
text-resizing whims of users. This trail of frustration is, thankfully, slowly subsiding.
Today, the tools are better than just a few years ago, and as technology marches forward,
some of the maddening variables of early web design have stabilized into a few concrete
guidelines.
To serif or to sans?
The question over whether to use serif or sans serif fonts in body copy is actually a fairly
interesting debate.
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