Whatever the case, it is in a designer??™s best interest to read the content. At best, they can
work proactively with the copywriter to craft better messaging; at a minimum, understanding
the text can only help them appreciate the company??™s needs, which will ultimately
result in a stronger design.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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Insist on copy??”refute lorem ipsum
Designers everywhere have a familiar friend in ancient Latin text. For hundreds of years,
Cicero??™s De Finibus Bonorum et Malorum has provided printers and designers a content
doppelganger: the infamous passage containing the words lorem ipsum. This once obscure
text now finds its way into countless design projects as meaningless filler copy. It supposedly
approximates typical character distribution in an average passage of English text, and
is intended to force the viewer??™s eyes to focus on the design of the text without getting
hung up on the actual words.
While the technique has merit??”especially when testing typefaces??”designing a website
without real content does a disservice to everyone, especially the designer. Imagine a master
picture framer carving a new frame without knowing what the painting looks like, only
that it??™s about 3 by 2 feet and has some red in it.
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