Following are a few words that have had their character ground away by unrelenting use
(or is that utilization?):
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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2. Erin Kissane, ???Attack of the Zombie Copy,??? A List Apart, October 24, 2005
(www.alistapart.com/articles/zombiecopy).
Solution: Probably the poster child for corporate-speak abuse, this once great word
now appears on an incalculable number of company websites. Unfortunately, while
elegant, it has little meaning when orphaned, especially in a site??™s navigation. The
word is still valid when meaning an actual answer to a problem, but not when used
as a replacement for more tangible words like products or services.
Utilize: The major problem with utilize is that it is simply overused. It may or may
not be a direct replacement for use; in different situations, its meaning can connote
something slightly different. For example, I can use this shovel to dig a hole
(its intended purpose), or I can utilize this shovel to smash this lock open (an unintended
use, no matter how practical). However, the problem lies in the fact that
copywriters use utilize even when its monosyllabic cousin would be clearer and
more to the point.
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