In the end, plain
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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language will be a decisive advantage. Not only because your website will appear more
often in search rankings, but also because readers can understand your message when
they visit your domain.
People will always recommend products and services they understand, never ones they
don??™t. No world leader ever gained power by speaking above his followers, and no songwriter
ever hit stardom for not making sense (except Bob Dylan, but even he made sense
some of the time). People will consume and pass along messages they grasp and relate
to??”like a website their moms can use to buy environmentally friendly detergent.
Writing better copy for the Web
If there??™s one axiom of global commerce, it??™s that companies that cannot be understood
lose business. Ask any English-speaking businessperson traveling to France, Saudi Arabia,
or Japan; most figured out long ago that learning the native language was a significant
competitive advantage. On the Web, the axiom still applies. There is simply no point is
throwing mud into the water of language. Obfuscation kills communication.
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