The long tail is a term first coined by Chris Anderson in an October 2004 article for Wired
(available at www.wired.com/wired/archive/12.10/tail.html), which he later expanded upon
in a book. It describes a feature of statistical distribution where the bulk of the population is
found in the long trailing end of the graph.
marketing economics has been tossed aside. The Web has leveled the playing field, and
any company can serve any customer with an Internet connection, at any time of day, and
from any part of the world.
No longer must you buy Tide detergent. A simple search for ???laundry detergent??? brings up
dozens of alternate brands eating away business from Procter & Gamble, many of them
from Internet-only mail order companies. No longer must you buy music at the mall.
Hundreds of music shops??”many of them serving narrow niches like classic jazz or hip
hop??”thrive on the Web by catering to the customer who wants a deeper selection of
uncommon releases.
The always-on, instantly searchable, globally connected Web offers a tremendous platform
for businesses small and large to compete with equal footing. Millions of companies have
seen the Internet??™s potential, and the medium is teeming like a jar of sea monkeys with
marketers vying for your business.
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