Sometimes they??™ve heard about you, but
need to clarify a few details about one of your widgets, so they visit the Products page.
Sometimes they stumble across your domain by pure coincidence, and browse the About
section to figure out what exactly you do. Whatever the reason, the visitor is going to consume
content??”video, animations, diagrams, photographs, and, most importantly, text.
The raison d??™etre of the web designer is to make sure this content is findable, available,
and accessible.
This chapter covers what website designers, copywriters, marketing strategists, and everyone
else involved in the site needs to know about copy for the Web. This not only includes
the unnecessary obfuscation of content and trouble words to avoid, but best practices in
layout and typography that lead to more digestible words.
To compete, you need to be found
Worldwide business is changing every day. Globalization is reaching full steam. The world??™s
economy is flattening, and the old economy giants of brand-name business are faltering
beneath the growing power of the long tail.1 In just over a decade, the rulebook for
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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