It can be sent thousands of miles in half a second or distributed to a
million inboxes at the click of the Send button. Rarely has a medium fit the platform so
perfectly.
After distilling all responsibilities down to a base level, the core role of a web designer or
information architect is to build an environment that illuminates the content crafted by
copywriters and blessed by the marketing team. The entirety of this book and its ideas all
serve the same grand purpose: to deliver the message of the site.
In the world of corporate web design, this is critical to remember. Many websites feature
elegant layouts and refined typography, exalting the text. But just as often, designers and
marketers overthink a project, and a potentially simple design devolves into a complex layout
that actually hinders reading, when time could be better spent writing and editing the
marketing message. For better or worse, the Internet is too often a living case study of art
deco mentality: time, effort, and money spent on embellishing the perfectly functional.
People visit corporate sites to get information. Sometimes they are already customers and
have a question, and they hit the Support section.
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