Summary
Your corporate website is a complex beast, subject to the whims of management, marketing,
your own design tastes, and customer feedback. When building or redesigning your
site, it is critical to keep the company??™s primary objectives in the forefront of design activity,
and let the form follow the function. It is also critical to consider the best development
platforms, from choosing the right CMS to getting the best deal in hosting. These decisions
set the tone for the rest of the site??™s construction, and many future headaches can be
avoided with some smart planning.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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2 CONTENT
While it would be easy to start this book diving headfirst into design, it would be a disservice
to the first cornerstone of the Internet: the written word. Text is the Web??™s foundational
element, from the earliest Gopher servers housing physics papers to the millions
of web pages published through corporate websites, personal blogs, and social networking
domains like MySpace.
Sharing text was the reason the Internet was invented in the first place. Text is searchable,
scannable, and transportable; it can be moved from file to file, program to program, language
to language.
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