Add the new company logo and implement the revised style guide for corporate
colors.
2. Construct the site with valid XHTML 1.0 Strict.
3. Use Ajax widgets to improve the interactivity of the shopping cart process.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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Since the redesign is probably happening regardless, it??™s a good time to work in the company
colors to the CSS file and be done with it. Similarly, having code validate to XHTML
1.0 Strict might come with making the website standards compliant, but it??™s certainly not a
requirement. And as for the Ajax, that falls clearly into the ???if time permits??? category.
Selling the redesign
After defining the redesign??™s needs and objectives, it??™s time to sell the idea to the people
who make the decisions??”management. If you??™re working in-house, it might be your boss,
or your boss??™s boss, or even that really important guy on the 33rd floor. If freelancing or
working in an agency, you??™re targeting the same people, but your job is made all that much
harder by not working inside the company.
In smaller companies, selling a redesign might come easily if the site doesn??™t have much
traffic yet, the company is still trying to define its overall market position, and the lack of
managerial layers facilitates a more communicative environment.
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