3. Create consistency in the site??™s navigation by replacing the current disparate menus
with a collective drop-down menu.
The director of marketing, for example, not being tech-savvy, may have a hard time finding
his way around the site and will want to see a much improved navigation. A lead
designer and information architect will also see considerable room for improvement and
mark this as a very important secondary objective.
4. Add a corporate blog written by the CEO.
This is something the marketing team has been buzzing about for a while, and the
redesign is the perfect opportunity to launch this new section.
Tertiary objectives
The third level of priority could also be called the ???nice to have??? category, or maybe the
???why not, we??™re already 90 percent there??? category, or even the ???hey wait, look what else
we get for free??? category. In other words, it??™s the stuff that is not mission critical, or even
all that important, but will make the site better if there??™s time to work it in. From the preceding
list, and taking suggestions from other team members, a list of tertiary or peripheral
benefits might look like this:
1.
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