After consideration,
our primary goals might look like this:
OVERVIEW
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1. Make the website standards compliant by using semantic markup and CSS-based
design. Construct the site with valid XHTML.
2. Halve the number of steps in the shopping cart checkout process.
Secondary objectives
When it comes to a corporate website, there are many vested interests, and one person??™s
top priority is another person??™s afterthought. Web developers often find themselves mediators
between divided parties. Take advantage of your secondary objectives list to appease
disgruntled marketing folk, because these objectives should receive attention during the
redesign process, and are likely to be implemented.
Looking at our preceding list, and after huddling with different team members, we might
identify secondary objectives as the following:
1. Reduce the average page weight by half to decrease load time.
2. Make the website more accessible by complying with WCAG 1.0 Priority Level 1
guidelines.
By making the site standards compliant from the outset, reducing the page weight will be
a given and you??™ll already be halfway done with accessibility efforts, since standards compliance
and accessibility overlap in quite a few areas.
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