3. Make the website more accessible by complying with WCAG 1.0 Priority Level 1
guidelines.
4. Add the new company logo and implement the revised style guide for corporate
colors.
5. Create consistency in the site??™s navigation by replacing the current disparate menus
with a collective drop-down menu.
6. Halve the number of steps in the shopping cart checkout process.
7. Use Ajax widgets to improve the interactivity of the shopping cart process.
8. Add a corporate blog written by the CEO.
While these are all good objectives, tagging each one as a critical, red-alert, priority-one
intention simply dilutes the resources for the core, must-meet goals. Budget, time, and
technology constraints might force a team of designers and developers to distill the list
down to only two or three.
These few top-level goals are unique to every situation, and only the web developer and
his marketing team would be able to accurately rank the preceding list. For instance, it
may be critical to get more customers to finish the sales process, so the sixth item might
be most important. In addition, the first objective directly contributes to the second, third,
and potentially fourth and fifth, so that would also be the primary objective.
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