However, if the objective is to be WCAG 1.0
Priority Level 1 compliant, or rank in the top ten results for a particular keyword string, or
halve the time required for a copy editor to add text through the CMS, then the final
product can be compared against these tangible measuring sticks.
Some goals are fundamental to the redesign, while others provide only peripheral benefits.
In drafting a list of targets, rank them by importance.
Primary objectives
Primary objectives are the big targets, the mountains in the path of the river. These are the
core driving factors of the redesign, and as stated previously, should be clearly and objectively
measurable. You may very well have only one primary goal, such as making your site
Section 508 compliant because you do business with the United States government. On
the other hand, you may want to accomplish several core objectives in the redesign.
Consider the following wish list for a fictional redesign:
1. Make the website standards compliant by using semantic markup and CSS-based
design. Construct the site with valid XHTML.
2. Reduce the average page weight by half to decrease load time.
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