The screenshot on the left shows Sprint before the merger.
Planning the redesign
Redesigning a site can be just as stressful, time-consuming, and rewarding as building a site
from scratch. Even small changes need ample preparation time to ensure that every piece
is covered, and reconfiguring a site??™s architecture can require hours in front of flowcharts,
wireframes, and mind-mapping software. While it is advantageous to have a starting point
with the old site, noting where the original design and messaging fell short, this is countered
by the vastly higher expectations of interested parties. After all, if a corporation??™s
management team is going to invest money in the project, they are going to want a substantial
return for their efforts.
To that end, it is critical to craft a detailed list of objectives that the redesign will address.
Most (if not all) of the objectives need to be quantitative, not qualitative; the better the
results can be measured with hard evidence, the more successful the design will be. For
instance, it is easy to promise that the redesign will ???look better,??? because that is a purely
subjective gauge no one can logically refute.
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