Similarly, every new version
of Flash upgrades the end-user??™s experience, from increased usability and accessibility to
ever more complex interactive environments.
The branding mind-meld
The increasing number of high-profile mergers and acquisitions is another piece of globalization
fallout. The world market is becoming smaller as major competitors devour one
another like sharks in a fishing pond. If nothing else, the constant business activity keeps
web designers in business as companies constantly find themselves needing to rebuild or
reinvent their websites in order to accommodate the influx of technology and branding
clout.
This is a very situational redesign. When a company swallows another one whole, like
Oracle did with PeopleSoft in December of 2005, little can be done to stop the identity
from being assimilated. However, in the case of Sprint and Nextel, the merger blended the
two identities to create a unified public face and eventually a whole new website highlighting
the dual offerings under one domain, as shown in Figure 1-3.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
10
Figure 1-3. When Sprint and Nextel merged, the web design and development team brought the two unique
identities under one domain.
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