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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"


Shiny new technology
There is a certain level of nerdiness all web designers possess. In order to succeed in the
industry, it is their responsibility to have their finger on the pulse of the development
world, and to forecast the influence of new technologies before they render their current
techniques obsolete. No web designer wants their director of marketing (whose job has
nothing to do with following web development technology trends) asking about a technology
they??™ve never heard of.
One of the true thrills of building websites is digging deep into the vast toolbox of technologies
and techniques. Since the Web as a medium is constantly refreshing, old tools are
being refined and new toys regularly land in the laps of savvy developers:
New CSS techniques
Search engine optimization tips
JavaScript widgets and frameworks
Upgrades to Flash
Usability studies
Accessibility techniques
Server-side languages
Updates to content management systems
Groundbreaking books on web design, like this one
OVERVIEW
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Sometimes the arrival of a significant new technology can single-handedly drive a redesign.
When CSS-based design went mainstream in the early 2000s, thousands of designers
immediately saw the benefit of removing presentational markup, and overhauled website
code bases to take advantage of this blossoming technology.


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