All of them have good ideas, and all of them
want to be heard. Within that collective of influencers, the business probably has one key
figure that pulls the trigger on any major website decisions, and they spend a good part of
their tenure bracing against a constant gale of suggestions. It??™s inevitable that one of these
suggestions will be the catalyst for a redesign.
Many changes will be visually driven. One of the penalties of operating in a globalized
economy is the pressure to constantly cycle through creative ideas, to stay fresh with
branding and reinvent the look and feel of your business in order to remain relevant.
Sometimes these changes are subtle (maybe a new tagline or an expanded media initiative),
and sometimes the changes are huge (massive branding campaigns, a logo redesign,
or a new set of core messages). It??™s the designer??™s job to make sure those changes are
reflected in the corporate website.
New products or services can also be the genesis for redesigning the website. This is especially
relevant to smaller businesses, although larger companies have been known to upheave
their web presence in order to back a new product.
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