Changing a website can happen for any number of
reasons:
The marketing director is still not satisfied with the overhaul from just two months
ago and wants to see new ideas (again).
The current website, built on static HTML, has grown beyond its original scope and
now needs a content management system to handle the virtual library of content.
Government or advocacy groups have insisted that the business meet compliance
and accessibility standards.
The company??™s lead web designer has learned new techniques that will greatly
benefit visitors and the site??™s content managers (such as upgrading to a CSS-based
layout, adding some nonintrusive JavaScript enhancements, or expanding functionality
on the back-end to meet customer demand).
Changing the visual brand is a part of your annual marketing plan.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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Whatever the case, it is critical to ensure that the planned redesign addresses the current
website??™s shortcomings. These could come in many forms.
Internal pressure
Internal pressure is probably the most common driver of website redesigns. In a company
of any substantial size, there is a network of people who influence the web presence, from
the CEO and director of marketing at the top, down to the creative director, productionlevel
web designers, and content creators.
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