Redesigning your site
While there are many people reading this book interested in building a new company??™s
website, chances are there are just as many people looking to improve an old one.
Redesigning can be a major undertaking. Depending on the magnitude, it can be as challenging
as a brand new design. But listing the reasons for the revamp and the goals the site
will accomplish, and then selling the whole idea to your management team, can help make
your site better than ever.
It can be assumed that any business that wishes to compete in the globalized world market
has a website. The medium has been mature for over a decade. College dorm startups,
old-world companies (think Ford or Coca-Cola), small businesses, and worldwide megacorporations
have all benefited from and praised the return on investment that a strong
Internet presence brings.
Redesign justification
At this point, and probably for the foreseeable future, online initiatives are a given in any
corporate marketing plan. A startup might use this book to help build its first website.
However, almost any in-house creative department or web design agency will employ this
book as a guide for a website redesign.
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