Take the tag ???funny,??? for
instance. When you use it, you??™ve created a way to re-find something you thought was
funny. But you??™re also telling other users of the system about what you find humorous,
and you??™re communicating something about who you are.
THE VALUE OF TAGGING : RETURN ON ExPERIENCE: FIVE MOTIVATIONS FOR TAGGING 2
30 TAGGING: PEOPLE-POWERED METADATA FOR THE SOCIAL WEB
At the music-sharing site Last.fm, many people use the tag ???seen live??? to identify the
artists they??™ve seen and, presumably, to tell other users who they??™ve seen as well. It??™s
like the online version of wearing the T-shirt you bought at the gig.
Activists have also used tags as their means of expression, creating a new kind
of metadata-driven political speech. The Free Software Foundation, for example,
launched a tagging campaign on Amazon.com that encouraged people to tag products
that used digital rights management software with ???defectivebydesign.??? More than
1,000 people have used the tag on a variety of products, including MP3 players, DVDs,
and video game systems.
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