. $43.00 Factory cost..... $43.00
Factory selling expense....... 4.00 Selling expense.. 4.00
Salesmen's expense............ 4.50 Our profit....... 6.75
Factory profit................ 7.00 OUR SELLING -----
Retailer's selling expense.... 5.00 PRICE............ $53.75
Retailer's profit............. 15.00
-----
DEALER'S SELLING PRICE $78.50
* * * * *
This makes the prospect stop and think if not stop and figure.
Another carriage manufacturing company uses a somewhat similar
method of comparison but introduces it at a different point. Between
the first and second pages of a three-page follow-up, a sheet in
facsimile handwriting is introduced forming a marked comparison,
mechanically, to the typewriting preceding and following it:
* * * * * *
Problems of Dollars and Cents saving easily solved.
Retail Dealer's plan of figuring selling price.
Actual factory cost of buggy.................... $46.25
Expense and salary, traveling salesman, about 10% 4.50
Jobber's profit--at least 15% .
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