& L. railroad one and a quarter miles from the farm gate on
the macadam road.
TRANSPORTATION FACILITIES.--There are six trains a day on the D. &
L. road that will stop at the flag station mentioned. These trains
give a four-hour service to Baltimore.
* * * * *
This style of letter is a great aid to the writer in bringing
related points together and thus strengthening description and
argument.
If the inquiry involves the sending of a catalogue, hook the letter
and the enclosure together by specific references. It adds immensely
to the completeness of your letter. And don't be afraid to repeat.
No matter what is in the catalogue or booklet that is sent along
with the letter, the letter should review concisely some of the most
important points. The average person will pay closer attention to
what is said in the letter than to what appears in the catalogue.
The letter looks more personal. For example:
On page 18 you will see described more fully the cedar chest that we
advertise in the magazines. Pages 20 to 28 describe higher-priced
chests. All these chests are of perfect workmanship and have the
handsome dull egg-shell finish.
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