Still another postscript scheme is to write the form letter so that
it just fills the first page, then to dictate and sign a paragraph
for a second page--a most effective plan.
Then you must consider the enclosure that often goes with the
letter. This frequently stamps it a circular. If you are offering a
special discount or introductory sale price, for instance, it would
be ridiculous to say in your letter, "This is a special price I am
quoting to you," when the reader finds the same price printed on the
circular. Print the regular price, and then blot out the figures
with a rubber stamp and insert the special price with pen and ink,
or with a stamp.
If you offer a special discount it is best to say so frankly:
"I am making this special discount to a selected list of a few of
our old friends. And in order that you may be sure of this discount
I am enclosing the discount card which will entitle you to the
special prices."
* * * * *
[Illustration: _A series of letterheads that illustrate various uses
of the product and so not only vary the appearance of successive
letters but afford good advertising_.
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